Build campaigns before the collection launches.
Editorial and campaign imagery developed alongside product creation, allowing brands to align marketing, design and commercial teams much earlier in the process.
Used for
Campaign planning, product launches, e-commerce, presentations and brand storytelling.
Business impact
Earlier campaign development • Faster go-to-market • Reduced shoot costs • Stronger storytelling
Inter Milan F.C.
Research → Mood Boards → Design Development → Digital Garment Visualisation → Tech Packs → Campaign Assets → Editorial Imagery
This re-imagined Inter Milan F.C. concept shows how products can be developed, refined, and visualised before production begins, giving teams greater visibility on the final outcome while reducing development time and unnecessary sampling.
Developed in collaboration with AI Artist Jose Aragon.
TOKYO AI FASHION WEEK
Selected as finalists for Tokyo AI Fashion Week, this project was developed in collaboration with photographer and AI creative Jose Aragon, whose portfolio includes Gucci, Cartier, Levi's, Hogan, and Vogue.
The collections explored British heritage armour and an ornate Matador concept, demonstrating how design, product visualisation, campaign imagery, and editorial storytelling can be developed within a single workflow.
THE KNIGHT
Created for Tokyo AI Fashion Week in collaboration with photographer and AI creative Jose Aragon, The Knight reinterprets British heritage armour through contemporary fashion design. Engraved metalwork, chainmail, and ceremonial detailing were translated into a collection that balances historical craftsmanship with modern luxury aesthetics.
